Top Skills a Social Media Manager Should Have
Simply 10 years ago the social media director role was not even a job or a career. Information technology didn't exist. Facebook was barely a year old and was even so just a manner for people to connect to other students online. The term social media marketing wasn't in the dictionary.
Fast frontwards a decade and every organization must take a social media manager, whether total time or part fourth dimension. They demand to be like a juggler at a circus and keep a lot of assurance upwards in the air and make them all land safely. Information technology requires skillsets which means managing many moving parts. Technical, analytical, creative with a fleck of project management thrown in. Heard of the term "Ninja Geek"? Maybe "Artistic technologist?
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So what does the life of a social media manager await like?
It's almost a 24/seven chore. Information technology means monitoring, managing, updating and being inspired by the clients and other sources.
Here is a fun infographic that explains the ongoing tasks that go along the social managing director decorated!
Infographic source: Visualistam.com
Essential skills of a social media manager
It can hateful existence always on and keeping tabs on your community. Information technology involves beingness creative like an artist just besides learning to exist the "data scientist". In a digital age the geeks may indeed inherit the earth.
So here are the summit skills a social media manager needs to take to succeed and excel.
1. Strategy planning
You volition need to understand the big picture. How search, content and social media all works together. You lot will need to outline goals, ascertain your target audition and know what platforms will help you scale your efforts. As social media marketing is complicated you will need the correct tools to do "social at scale" and automate.
two. Tactics and execution
Tactical execution is paramount to the success of whatsoever social media managers day to 24-hour interval chore. This means you need to have attention to detail or to understand who yous need to hire to maintain 24-hour interval to twenty-four hour period authentic execution of the required tactics.
3. Community management
Social media is about creating, observing and responding to conversations inside your brand community. Monitoring tweets, responding to Facebook posts and engaging with brand advocates. Information technology fifty-fifty ways knowing how to answer to trolls and negative feedback. It's role PR and part commonsense.
4. Understand how content works on a social web
Social media delivers and amplifies content, both from the make and its community. The social media director needs to know what content works and what doesn't on social networks. Information technology also ways understanding which different media formats such as text (articles), video, images and podcasts resonate with your item niche.
You will need to know how to make content move and possibly fifty-fifty get viral across Twitter, Facebook, Instagram, Pinterest and the other social networks.
v. Optimizing content and applied science
The social web is an ecosystem of search, mobile and content. Making sure that yous know how to guide a customer downwards a sales funnel from discovery, engagement, post-obit and finally sales requires some particular skill sets.
- Understanding the essential for optimizing content for SEO, and then search engines volition rank high for your keywords and phrases on Google
- Converting traffic when they striking your landing pages so customers register for webinars, download ebooks and share your content on Facebook.
- Using tools like InVideo, Canva etc. to quickly create professional-level videos and images.
6. Creative mindset
Social media marketing is not but cold hard tactics. It means agreement the artistic process that provides artistic content that engages with your customer and touches their hearts and not just their minds.
Don't underestimate the importance of artistic visual content and be willing to experiment. Artists are always pushing their limits.
7. Writing skills
Images are essential on a visual spider web and pictures of cats and cute babies and funny images are of import. Simply not bad writing and how information technology works online are likewise vital. It includes:
- The art and science of headline writing
- Writing engaging introductions
- Structuring your text for like shooting fish in a barrel reading online. People volition exist skimming and scanning, so that means subtitles, bullet points and numbering are part of the skillset
8. Be on top of the latest digital marketing trends
Social media is not a singularity. The social spider web is made up of intersecting trends as it matures and evolves. These mean agreement some of the following.
- The rise and role of mobile
- The emergence of "pay to play" with Facebook reducing it's organic attain
- The rising and rise of visual marketing every bit Instagram and a Twitter that is looking much more than like a visual image feed punctuated with 140 graphic symbol tweets.
9. Analytical skills
When social media started there were no tools to mensurate the impact of your campaigns and marketing initiatives on social media. In that location were no analytics tools on Facebook or Twitter.
You lot saw what worked by mindlessly monitoring the the streams, posts and pages. More art than science.
Now y'all can measure what works and what doesn't in existent fourth dimension. Today you can even measure out sentiment. (With Agorapulse— I can have detailed functioning reports, central performance metrics including reach, date, response rate, chat rate, community growth, and more. Get your first ii months absolutely free using our coupon code.)
In 2015 it is becoming "more science than fine art"
x. Leadership and advice skills
Keeping the management informed, the team motivated and customers excited and engaged means knowing the art of communication. This includes presentation skills both verbally and written.
A social media manager needs to manage! That ways they demand to exist a leader.
How are your leadership skills?
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